See your display in a whole new light

before after


You bought a new OLED TV and it looks great, but are you really getting the whole picture?

What is video calibration?

Video calibration measures and adjusts your TV or projector precisely to industry standard to produce the best possible picture quality. The picture the movie studio intended for you to see.

Many people ask, “Why isn’t my TV set to industry standard when it comes out of the box?” First, they often “torch” the adjustments to make things look more vivid for that “wow” factor. But this actually shortens the life of your TV and can cause eyestrain because it’s too bright. Additionally, your viewing experience is heavily dependent on the environment. Because ambient lighting varies so much by location, it's not possible to have one singular setting that would maximize picture quality for every situation. Calibration will be very different for a living room with a bay window versus a basement home theater.

What are the benefits of calibration?

The main benefits of calibration are a stunning picture quality that includes:

  • Increased image clarity and sharpness
  • Increased detail in the darkest and brightest part of the picture
  • Deeper and darker blacks
  • Better color purity and picture quality

Additional benefits include:

  • Reduced eyestrain
  • Extended TV life
  • Up to 60% energy savings and reduced heat output

What happens during calibration?

Video calibration is an extremely technical process, usually taking between 3 and 8 hours to complete and using thousands of dollars worth of equipment. WAV&S has level 3 certification from the Imaging Science Foundation (ISF), which is the highest level available.

By using a pattern generator, a color temperature analyzer, and other precision tools, we will calibrate the grayscale and set your colors and color temperature to the proper settings to maximize your picture quality. When we are finished we will give you a report on your TV’s pre- and post-calibration characteristics which will show the adjustments made for color temperature and for the grayscale.


Much of the information for this article was obtained from: